Beano turned his iconic comic Dennis into a different color in support of World Mental Health Day this month.
The special edition strip sees Dennis dressed in yellow and black stripes instead of his usual red and black outfit.
The color change is Beano’s decision to show his support for children’s charity YoungMinds, which is currently running a #HelloYellow campaign.
The campaign encourages people to wear yellow to show their support for creating a brighter future for young people’s mental health.
The new comic, which went on sale on Wednesday, centers on this year’s World Mental Health Day theme, “How You Feel Matters”.
He encourages children to talk about their mental health by exploring Dennis’ “Numskulls”.
The Numskulls are a series of Beano characters who live in the mind and control the brain and all the senses, so if they’re having a bad day, chances are Dennis is too.
With research showing that reading has a positive effect on children’s mental health and the fact that one in five children do not own a book, Beano said it will be giving away 20,000 free Beano comics on October 10 – the This year’s World Mental Health Day – via the .beano.com/free-comic store.
Mike Sterling, Beano’s ‘Harms Director’, said: ‘A growing body of research highlights the positive effects of reading on young people’s mental health and we are proud that our ongoing partnership with YoungMinds is promoting reading. for kids.
“I hope as many children as possible can read this week’s edition and show that mental health issues affect everyone, even Dennis.”
Deirdre Kehoe of YoungMinds said: “The number of young people needing mental health support is growing every day, but too many young people face barriers when trying to get the right support. We cannot leave young people to face these challenges alone.
“Wearing a yellow item for Hello Yellow is a small thing we can all do to support the young people in our lives and by raising vital funds for YoungMinds we can ensure that no young person feels alone with their mental health. “