SWATCH watches have been picked up by Snoopy, Charlie Brown, Woodstock and the rest of the Peanuts gang.
The new Swatch X Peanuts collaboration features the iconic characters of Charles M. Schulz and the collection is packed with great moments from the Peanuts comic. It is sure to bring out the wearer’s inner child.
With nearly 18,000 comics, Peanuts is one of the most popular comic books of all time and a staple of pop culture.
Schulz’s stories blend childhood concerns with adult realism to inspire generations with his beloved characters from Snoopy, Charlie Brown and Woodstock.
Swatch has enjoyed every second of this collaboration – from revisiting the Peanuts comics to creating six designs that celebrate the gang’s quirks and lovable personalities.
The watches feature clean silhouettes and bold colors true to the brand’s DNA, but the attention to detail takes this collaboration to the next level.
There are specific references to the Peanuts comic and witty features that only reveal themselves on closer inspection, such as the baseball and catcher’s glove on the hands of the First Base watch.
The Gent and New Gent glass and case are made from bio-based materials, while each watch’s silicone strap features the Peanuts logo on the buckle.
Each style comes in specially designed packaging, and fans who collect all six watches can get their hands on a bespoke frame to display all the watches together.
Two worlds collide on the watch face of the Grande Braccetto as Snoopy stands next to the Swiss flag – a nod to Swatch’s roots. Snoopy dreams of many adventures, but never seems to go beyond his niche. From astronaut Snoopy to chef Snoopy, the monochrome Gent watch strap captures many of his alter egos. Lucy is a girl with big aspirations and an even bigger personality. With Klunk!, Swatch perfectly captures its sassy energy on a swing, “hitting” the numerals on the dial and in an array of different situations on the bracelet. Additionally, the red and blue colors of the Gent and the wrapper reference the clothes worn by Lucy in the comic.
HeeHeeHee sees Snoopy dancing on the dial and a puzzled Woodstock on the bracelet. Taking a more minimalistic approach, the almost entirely blue design is punctuated with touches of monochrome and yellow detailing, freeing this design as an iconic 210cm Maxi version.
Whore ! New Gent is Swatch’s retro version of Peanuts from the 1960s-1970s and features a comic strip complete with Lucy, Snoopy, Charlie Brown, Woodstock, Sally, Linus and her trusty cover.
Charlie Brown fans will love the bright yellow Pow Wow New Gent celebrating the goofy nature and misfortune of this adorable character. Charlie Brown can be seen skateboarding on the dial while the all-over black and white print on the strap showcases his many baseball misadventures and appearances.
Swatch X Peanuts is available online and in Swatch stores. Stay tuned for a more festive chapter in the Swatch X Peanuts collaboration.
Peanuts’ biggest running gag is the neighborhood’s dysfunctional baseball team, led by Charlie Brown. First Base is a tribute to the sport that brings the gang together with almost every character on the dial. And, Swatch couldn’t resist injecting its signature touch of spirit with a catcher’s glove chasing a baseball on the watch hands.