SAN FRANCISCO, Nov. 23, 2021 (GLOBE NEWSWIRE) — South Korean webcomics app Mantis, a subsidiary of RIDI Corporation, has tapped San Francisco-based agency Lemonade to spearhead its marketing efforts in North America. The teams will collaborate on all digital marketing and OOH efforts, including an experiential installation at Comic-Con International: San Diego.
Manta, launched in 2020, is a webcomics platform built on a subscription model giving subscribers uninterrupted access to all content for just $3.99 per month. After hiring Lemonade earlier this year as the first US agency, Manta is doubling down on the growing popularity of Korean webcomics with an extensive marketing campaign for the upcoming season of under the oak treea Manta exclusive.
Korea’s webcomic industry is estimated to be worth over $577 million and its popularity in North America has grown in recent years. With over 3 million downloads already, Manta hopes to continue its growth and bring its vast catalog of unique webcomics to more North American readers.
Lemonade combines cutting-edge social marketing with in-house content production services, influencer marketing, and paid media teams to drive results for clients in entertainment, gaming, CPG, emerging tech, and Web3 industries. . Their client list includes Square Enix, TikTok, IMAX, Hilton and many more. Lemonade is proud to expand Manta’s footprint in North America through experiential and digital innovation.
For press inquiries, contact
KD Cho – Manta Marketing Manager
Image 1: Manta x Lemonade
Logos for Manta and Lemonade
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