The global webcomics market size is expected to gain momentum reaching USD 11.12 billion by 2028 while growing at a CAGR of 6.1% between 2021 and 2028. In its report titled “Webcomic Market, 2021-2028Fortune Business Insights mentions that the market was worth $6.70 billion in 2020.
The growing number of children and adults who have access to smart devices or a computer with an internet connection can develop webcomics. Moreover, investors are ready to back the market if the comic is engaging. For example, webcomics The Oatmeal mentioned that in 2019 the Chernin Group (TCG) signed a deal with the brand to invest $30 million in one of its comics called exploding kittens. Such initiatives will fuel the growth of the market in the coming years.
Impact of COVID-19
The pandemic has spurred the growth of webcomics as during the lockdown, the use of smart devices and internet data has increased all over the world. This has led to an increase in the consumption of various types of content which has helped relieve people’s stress and anxiety. India’s Premium News publication, Mint, said mobile browsing activity grew by almost 40% in India. Moreover, the use of books and comics has also exploded with the closure of schools and colleges. This propelled the demand for comedy content among children of different ages. Thus boosting the growth of the market.
List of Key Market Players Profiled in the Market:
Penny Arcade. (Redmond, Washington, USA)
The Oatmeal (Seattle, Washington, USA)
Cucumber Quest (California, USA)
Girl Genius (Seattle, WA, USA)
Gunnerkrigg Court (Birmingham, UK)
Keep Still, Keep Quiet (Sweden)
Brawl in the Family (USA)
Sandra and Woo (Germany)
Scandinavia and the world (Denmark)
What does the report provide?
The market report provides a detailed analysis of several factors such as key drivers and restraints which will impact the growth. Additionally, the report provides information on regional analysis which covers different regions, helping the market growth. It understands the competitive landscape that involves leading companies and the adoption of strategies by them to introduce new products, announce partnerships and collaboration that will further aid in the growth of the market.
Increase in number of internet users to propel market growth
Growing digitization, along with the growing number of people accessing the internet for almost all types of entertainment content, is expected to drive the growth of the global webcomics market. Also, the growing use of digital platforms is likely to increase the demand for online comics globally. The comic book industry has seen a surge in traffic as comic book writers upload their comics to websites. These factors are expected to bode well for the growth of the market over the forecast period.
Market segmentation :
By type, the market is split into children and adults.
Based on type, the adult segment held a market share of 80.19% in 2020. This is attributed to the large millennial generation who grew up watching and consuming comic books as one of their primary sources. Entertainment. It always makes them intrigued by the comic content of web comics
Finally, the market is categorized into North America, Europe, Asia-Pacific, South America, Middle East & Africa based on region.
Asia-Pacific will remain at the forefront, supported by the rise of the anime industry
Asia-Pacific is expected to hold the largest global webcomics market share during the forecast period. This is attributed to the growing population of young people which has led to an increased demand for digital comics. For example, a report by the United Nations Department of Economic and Social Affairs in August 2019 stated that Central and South Asia has over 361 million young people. Moreover, the flourishing Japanese anime in the world helps to attract more consumers. For example, data from the Association of Japanese Animation mentions that in 2019, anime industry growth was 15.1% over the previous year. The region stood at USD 3.20 billion in 2020.
North America is expected to witness significant growth over the forecast period owing to the increasing number of children owning their smartphones. This has increased the number of web-based comic readers, furthering the growth of the regional market.
Main players to focus on acquisitions to strengthen their positions
The market is consolidated by large companies that are trying to maintain their position by focusing on plant expansion and acquisitions. For example, in March 2020, Iron Circus Comic teamed up with webcomic brand Lackadaisy to create an animated short based on the comic. With this partnership, Trotman plans to expand the reach of Iron Circus Comics with a new multimedia campaign. Moreover, other key players are adopting proactive strategies such as new partnerships, mergers, and collaborations to drive the market growth in the coming years.
Detailed Table of Contents:
Definitions and assumptions
Overview of parent/related markets
Industry SWOT Analysis
Supply chain and regulatory analysis
Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
Market analysis and overview (in relation to COVID-19)
Impact of COVID-19 on the market
Supply chain challenges due to the pandemic
Potential opportunities due to COVID-19
Global Online Comics Market Analysis, Outlook and Forecast, 2017 – 2028
Market size estimates and forecasts
By type (value)
By region (value)
Middle East and Africa
North America Web Comics Market Analysis, Outlook and Forecast, 2017-2028
Market size estimates and forecasts
By type (value)
By country (value)
March 2021 – Stand Still, Stay Silent released a new comic called Lovely. This comic is about three best friends: an aspiring social media influencer, a Christian housewife, and a teacher mother of three.
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